Threads, which Meta company launched as a competitor to Twitter, created a bombshell effect in the social media world. So much so that the platform reached 100 million users in a short period of 5 days, breaking new ground in this field. But all of a sudden the interest is dwindling.
Mark Zuckerberg: “Threads has lost half of its users.”
Introduced as Twitter’s competitor, Threads’ popularity has dropped recently. In the news that emerged in the past days, it was said that the number of interactions began to decrease. According to some sources, this trend continues. It seems that the CEO of Meta also accepts this situation.
According to the news in Reuters, Zuckerberg accepted the situation at the meeting he held with platform employees. Allegedly, Mark Zuckerberg said, “Threads has lost half of its users.” He warned his employees to do something urgently.
Mark Zuckerberg wants to be able to attract Threads users back to the platform. He also held the meeting to work on new features. So much so that a new feature came as a result of the work towards this goal.
Threads has finally launched a long-awaited design change. You will now be able to view a private tab only for accounts you follow. Similar to Twitter, you’ll be able to create a feed for either suggested accounts or followed.
Meta, the umbrella company of Instagram, Facebook and WhatsApp, announced Threads, which works in sync with Instagram during the discussion of Twitter. Twitter rival also became the owner of the platform, which reached 100 million users in the fastest time. However, the current goal is to increase engagement on the platform.