If you like that your Instagram feed contains more and more Reels from accounts you don’t follow, i.e. accounts that Instagram recommends to you, then next year looks like it’s going to be a good one for you.
Meta CEO Mark Zuckerberg said that while using Instagram and Facebook, the company will more than double the amount of content from recommended accounts by the end of 2023. He noted that these referrals currently make up only 15 percent of content on Facebook and are already higher on Instagram.
This breakthrough, which Zuckerberg calls the establishment of the “Discovery Engine,” represents a rather radical departure from Facebook and Instagram’s past of showing posts from a user’s social groups or friends list. This exchange is intended to compete with TikTok’s heavy use of AI to show users videos from different sources. This approach quickly made TikTok one of the world’s most used apps, while creating an entirely new economy of content developers.
“It improves our engagement and the quality of our streams as AI finds additional content that people find engaging,” Zuckerberg said during Meta’s second-quarter revenue announcement Wednesday. He added that Meta will use advanced artificial intelligence for new recommendations…
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