Distance education and turning to business life, especially with the coronavirus epidemic, made video conferencing applications meet a great demand. The most preferred application by users was Zoom. Although Zoom has paid packages that provide unlimited talk time and offer different advantages, it can also be used completely free of charge.
However, Zoom has not had any features to generate income from its free users until now. The company announced that it will take a new step to support its investments and ensure that users continue to use the platform for free. This step, which has yet to be tested as a pilot, was the display of ads to users.
Ads will not be shaped by the content of the conversation:
Zoom, the giant name of video conferencing applications, is testing a feature that will pave the way for showing ads to users in the ‘Basic’ package, which free users benefit from. However, contrary to the fear of many users, these ads will not be shown during the call, but after the call is over. Zoom has also already guaranteed that in the future, users will not be disturbed by advertisements during the call.
In addition, the display of ads on the platform brings another question to mind: Will the ads that will be shown to us be filtered according to what we talked about in our meetings on Zoom? The statement made by Zoom was such as to allay doubts about this sensitive point in privacy. The company clarified that the content in the talks will not be used for marketing, promotional or third-party advertising purposes in any way.
Finally, free users will only see ads on the platform under one condition. If the person who started the call is the user who benefits from the free package, all free users in the call will see ads. But if the initiator of the call is the paid user, all the free users in the call will get rid of the ads.
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