As the metaverse continues to expand with each passing day, more and more fashion brands are also starting to exist in the digital world. The Spanish-based clothing and accessories brand Zara is one of the brands that started to work in the metaverse.
World-renowned fashion brand Zara launched a brand new collection called Lime Glam, designed to be worn both inside and outside the virtual world. Zara has signed with Zepeto metaverse platform.
If a buyer chooses the physical version of a product they want to buy, they also have access to the digital version of that product, facilitating the purchasing process. In the Zara Zepeto metaverse, it showcases avatars wearing the new Lime Glam collection, thus inspiring anyone looking to buy any item.
Zara Launches NFT Collection in Zepeto Metaverse
Zepeto also offers a photo booth, digital walls and a floor for this special collection. Zepeto also worked with Gucci in August 2021 and launched Gucci Villa on its platform.
Zara’s NFT collection launched on the Zepeto metaverse platform has a simple style and reflects current fashion demands. Short, green lace dresses, oversized denim jackets, woven shoulder bags and platform sandals were presented as the main pieces of the limited edition collection.
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