Online video sharing platform YouTube has been working on the Podcast feature for a long time. The company, which will soon offer the podcast feature, will take a bigger step than expected for broadcasts, according to leaks.
The platform will also bring a Podcast addon alongside its existing tabs. In fact, the company will also collaborate with publishers who are at the forefront of podcasts to support sharing. Let’s take a look at the details of the news together.
YouTube will introduce a new tab for Podcast!
YouTube stepped up its own preparations after rival platforms Spotify and Twitter’s podcast-related innovations. The video-sharing platform appointed podcaster-known Kai Chuck to spearhead the effort earlier this month. He then collaborated with popular publishers to share their podcasts on the platform.
The social media platform YouTube will create a new space on the platform for podcasts. It will also activate YouTube.com/podcasts to access broadcasts. It will also make money continuously for the purpose of promoting the broadcasters.
One of the biggest reasons for the company to work hard in this area will be advertisements. According to leaks, Google will generate revenue in this area by adding audio ads between posts.
YouTube’s big competitor, Spotify, is also trying new ad formats with its work in the podcast field and trying to dominate the market in this field. YouTube, on the other hand, is thought to be in the background due to the lack of work in this area.
What do you readers think about this issue? Do you think YouTube’s steps for podcasts are sufficient and will it be able to compete with its competitors in this way? You can express your thoughts in the comments section or on the SDN Forum.
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