According to new news, the world’s largest video streaming platform YouTube is testing a feature on the platform that allows users to play games. Allegedly, Google sent an email to its employees inviting them to test the new YouTube feature called ‘Playables’.
The Playables feature will integrate various games directly into YouTube’s browser page and mobile app. Let’s take a look at the details together.
YouTube’s interest in the game industry has been going on for a long time
According to the news, the company plans to offer games that it deems appropriate with the “easily shareable” tag in the first stage. Among the games tested is the popular arcade game Stack Bounce. A YouTube spokesperson also stated that the company has been interested in the game industry for a long time. He confirmed that he is actively experimenting with features, one of which is Playables.
This Playables feature has not been officially announced yet, and we are telling you this with reference to the news of the Wall Street Journal. But integrating online games with YouTube also seems to align with the strategic decision of CEO Neal Mohan, who is trying to explore new growth avenues amid the decline in ad spend, so it’s likely to be correct.
Following this strategy, YouTube also confirmed that they are looking for ways to block ad blockers on the site. What are you thinking? Can YouTube games, like Netflix games, find success? Please do not forget to share your thoughts with us in the comments.
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