YouTube, one of the largest video platforms in the world, can be annoying with constant advertisements if you are not a Premium member. However, this situation causes criticism from users.
This is why the company operating under the umbrella of Google decided to take a new step. In the statement, it was stated that the ads that appear at the bottom of the screen while watching the videos and harm our video viewing experience will be removed from the platform.
‘Overlay ads’ that appear at the bottom of the screen while videos are playing will be removed from YouTube as of April 6
First of all, let’s mention that these ads, which you can see above, are called ‘overlay ads’ or ‘overlay ads’. YouTube says that these ads that we constantly see in videos will be removed as of April 6th. The reason for the decision is that such ads are ‘disturbing’ for the user. In other words, the platform wants to improve the user experience with the step it takes.
It should be noted that overlay ads have not been on mobile for a long time. This ad format was only visible to desktop users. We can say that desktop users will be delighted with the new change.
The giant video platform also stated that removing ads will not have a big impact on content producers. He added that it will switch to other ad formats to combat this. What these formats are has not been shared.
Considering that overlay ads are only available on desktop, we can say that it will not cause a big loss for content producers who make money.
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