The investment in podcasts is increasing day by day. Many platforms want to stand out from their competitors in the podcast market with the investments they make. According to the new information, YouTube is also working to have a say on podcasts. The platform offers ‘grants’ of up to $300,000 to podcasters and podcast networks.
Podcast move from YouTube
YouTube, which wants to compete with the pioneers of the podcast market such as Amazon, Apple and Spotify, wants to achieve this with new incentives. The platform is offering individual show creators $50,000 and podcast networks $200,000 or $300,000, according to information obtained by Bloomberg.
Twitch will ban streamers who frequently post false information
YouTube can increase the number of podcasts on the platform with this initiative. The platform also removed the requirement to have a premium account for users in Canada for background audio playback. The company’s global implementation can contribute to podcast listening.
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