If you’re not a YouTube Premium subscriber, you’re probably getting annoyed by Google’s increasingly annoying ads. Luckily, the company will give you a breather by abandoning a very annoying ad format next month.
In a post on YouTube’s support site, it announced that the “overlay ads” ad format will no longer be supported. These are banner ads that appear below YouTube videos. And it’s only visible to people accessing YouTube from the desktop website.
The support page states: “Overlay ads are a legacy ad format that is only available on desktop and is annoying to viewers. We expect to see limited impact for most creators as engagement shifts to other ad formats.”
Overlay ads will officially disappear on April 6th. Frankly, it’s not easy to understand why these ads weren’t removed immediately. Perhaps there are contracts with ad agencies that could delay their removal until next month; who knows?
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