YouTube, which came to the fore with the worldwide price hike to the Premium subscription service in the past days, has managed to attract attention with the change it has made on its design today. We see that the company intervenes more harshly in TikTok competition.
New YouTube design highlights Shorts content!
All companies are taking precautions against TikTok, which has managed to make its mark among the most popular applications of recent years. Before today’s design change, YouTube was struggling with this by taking steps to attract content producers.
But since the platform generally hosts long videos compared to TikTok, it had to highlight Shorts. For this, it now places Shorts among the suggestions on the right side of the page where we watch the video.
For now, it doesn’t seem like a permanent design that appears on every page. However, we can see that more steps will be taken in this area in the coming days, and even on the main page, an area where Short videos are located.
YouTube Shorts creators will now receive ad revenue!
YouTube has announced that with the new changes it will put into effect at the beginning of next year, Shorts content producers will begin to receive advertising revenue. He also said that this partnership offers real revenue sharing for the first time in the world between short video sharing platforms like Vine and TikTok.
If we look at the details, within the scope of the revenue sharing program with new business partners, there will be the right to apply to generate income for content producers who have received 10 million views on YouTube Shorts within 90 days.
Of course, the income here will be provided by the ads that appear in the Shorts feed, just like in TikTok. Then, the amount obtained from this will be collected in a common pool and divided among the content producers according to the total number of views and watch times. The cutoff will be 45 percent regardless of whether they use music or not.
With this development, it is expected that the wage distribution in other applications will be regulated in the near future. Because last year, YouTube’s highest-paid Mr. Beast (Jimmy Donaldson) earned $54 million in net income from the platform, while only $15,000 from TikTok.
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