YouTube, the world’s most popular online video platform, has made new decisions regarding the ads it shows to users who are not Premium subscribers. According to the statement made on the platform’s official website, both content producers and users will now experience a brand new advertising experience on YouTube. Let’s take a closer look at YouTube’s statements about advertisements.
As a matter of fact, YouTube has made many changes regarding advertisements recently. However, these seem to be insufficient. According to the statements made by YouTube, users will see fewer ad breaks in videos in the coming periods. YouTube, which conducts research on the subject and takes into account user feedback, will make new changes taking into account the data it has.
So what will change on YouTube?
According to YouTube’s research, users are curious about the duration of the ads while watching a video, not the number of ads they encounter. YouTube said that it will work mostly on this in the coming period. Soon, the section of showing the number and duration of ads in the upper left part of the screen will be removed. The user will see a new countdown pane at the bottom right of the screen for when they can skip the ad.
YouTube’s new work on ads is not limited to these. Soon users will have some options to let YouTube know what kind of ads they want to see. Creators will also have some settings for what type of ads they want to show on their videos. The main reason for these two changes is that users are less disturbed by the ads they encounter and the probability of watching the ad is increased.
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