Instagram, which is one of the social media platforms used by almost everyone, is trying to win its race with TikTok by adding a new feature every day. Some users, who were uncomfortable with these innovations, started a campaign called “Bring Back the Old Instagram” and gathered the support of celebrities such as Kim Kardashian and Kylie Jenner in this campaign.
Recently, the President of Instagram, Adam Mosseri, stated that this request would not come true with a video he shared, saying that the platform would shift to more videos and gave the signals of becoming TikTok. Another statement made by Mark Zuckerberg today will almost revolt Instagram users who do not like TikTok.
You will see more accounts you no longer follow
It turned out that Mark Zuckerberg, the CEO of Meta, gave information about the future of Instagram and Facebook at a meeting with investors yesterday. According to the written documents of the meeting, Zuckerberg announced that currently 15% of the accounts in the users’ feed on Facebook are accounts that users do not follow. This figure was announced as “just over 15%” on Instagram. According to the data, these accounts, which are presented to users under the name of “Recommended accounts”, allow users to spend more time in the application and interact.
That’s why Zuckerberg announced that the percentage of these “recommended accounts” will rise to over 30% by the end of the year. The “For You” section on TikTok, known as the homepage, actually works with exactly this logic and shows users the shares of the accounts offered by the algorithm.
Reels is now watched more
Zuckerberg also touched on the topic of Reels at the meeting. He stated that this feature, which the platform “carefully” made available from TikTok, increased by 30% in the last quarter. It was among the topics discussed at the meeting that the contribution of the new artificial intelligence algorithm was great and that the success of Reels would increase even more. Meta’s CEO also stated that it will soon introduce features that will encourage users to watch and attract more Reels, and that they are trying to get users to “tag their friends in the content instead of texting” these content to their friends.
In the words of its users, do you think Instagram, which has entered a “mid-life crisis”, will come out of this crisis as itself or will it evolve into a TikTok wannabe platform? Do not forget to indicate your ideas in the comments.
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