Digital platforms, which allow people to watch content such as series and movies for certain fees, are becoming increasingly popular both in our country and in the world. Now, the news shows that the video platform YouTube is working on a feature that will allow its subscribers to become members of such platforms.
According to reports by the Wall Street Journal, YouTube is preparing to launch the ‘Channel Store’ feature that will allow its members to subscribe to other streaming platforms. It is stated that this feature, which allows purchasing subscriptions on YouTube for other services, has been worked on for 18 months.
Channel Store feature coming soon
According to the statements, this feature will be available through an online store called ‘channel store’. In addition, it is reported that the feature may debut in the fall and the company is in talks to include other platforms. The feature will be made available in the US; however, it is among the news that it may be made available more widely in the future.
It is stated that with this feature, YouTube can offer good marketing for broadcast platforms. “Consumers will be able to watch trailers of movies and TV shows for free on YouTube, and then easily pay to subscribe to the service,” it says. In addition, YouTube intends to share the revenues from this with the partners; however, it is noted that this may differ for each partner.
This move will allow YouTube to rival services like Amazon, Apple TV and Roku. These services served as an intermediary for subscriptions to other streaming platforms, just like the feature YouTube was planning. However, the platforms that will be included in the Channel Store have not yet been announced by an official source. However, it is possible to say that subscribing to different platforms through YouTube may attract users’ attention due to Google’s simple and good video infrastructure.
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