The whole industry is witnessing the success of China-based technology giant Xiaomi, especially in the smartphone industry. According to Xiaomi’s CEO, Lei Jun, the company has enough self-confidence to set a big goal. Jun said that the company’s goal is to become the number one mobile phone brand in the world, adding that everyone should be patient as there are always setbacks in entrepreneurship and innovation.
At an event held earlier today, Lei Jun stated that Xiaomi cannot shy away from innovation and entrepreneurship. Lei Jun believes that smart device manufacturing is still a “blue ocean”, meaning that there aren’t many barriers to entrepreneurs. Currently, 75% of enterprises in China are now switching to some form of smart manufacturing. In addition, the first phase of construction of Xiaomi’s smart factory in Yizhuang has begun.
Xiaomi beats Apple in phone shipment:
At the end of July this year, Lei Jun, the founder, chairman and CEO of Xiaomi, stated that Xiaomi’s mobile phone shipments surpassed Apple for the first time, rising to second place in the world. Lei Jun claimed that his opponent was too strong at the time of this feat and that his duty was to maintain second place, but after a few months, his position seems to have changed.
Xiaomi’s goal is not only to climb to the top of the smartphone market, but also to maintain the lead for a long time. According to analysts, one of the steps the company needs to take is to simplify the naming of its smartphones. In some reports, Xiaomi’s success is mainly attributed to Huawei’s downfall due to US sanctions. However, as long-term superiority is a contentious issue, the situation will generally depend on Xiaomi’s success in markets outside of China.
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