Xiaomi, which has achieved great sales figures with its mid-segment phones, has decided its plans for the coming years. A manager who shared on Mi’s official forum shared with his followers the position that the company wants to come in the coming years. The company, which is currently in a tight competition with Samsung, also talked about being at the top. The company’s new statements almost intimidate other smartphone manufacturers.
Xiaomi wants to settle on the top in the next 3 years
Lu Weibing, Xiaomi Group partner and general manager of Redmi, stated in his post that the company is at a strategy meeting. It is said that the company is currently determining its plans for the end of 2021 and looking forward to 2022. Because according to them, 2022 will be the first year of the company’s 3-year ‘ascension’ plan. We can understand that there is still seriousness about this target, which was also mentioned by Xiaomi CEO Lei Jun.
According to the report announced in the past months, Xiaomi surpassed Apple in market share and came to the second place. Currently, the title of leader in the market share table belongs to Samsung. Although the second place is a great success for Xiaomi, it is reported that the work is continuing to achieve the first place in the coming years.
Xiaomi is already reaching large sales figures with its mid-range and affordable devices. The segment where the company is weakest at the moment is the upper segment, which is also described as premium. According to reports, those who want to buy a new phone prefer manufacturers such as Apple and Samsung when buying a high-end device. That’s why Xiaomi should improve its camera and software capabilities.
Xiaomi dominates the Chinese market
China is an extremely strange market for almost every industry. Being overcrowded means having a huge base of potential customers. Xiaomi, which is already of Chinese origin, both gives confidence and is loved with its products in its own country.
It is not difficult to predict what kind of stampede will be in China in the traditional 11.11 discount, which is now days away. Xiaomi will probably achieve huge sales figures in the 11th and 11th days of this year.
Do you think Xiaomi can reach the top of the smartphone market in 3 years?
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