Microsoft announced its ambitious goals for the game world with a presentation in CES 2025. Finally, an infiltrated in -house meeting has shown that it can get support from the advertising industry to get Xbox games to each user.

Xbox wants to expand game access with ad

Jonathan Stringfield, Vice President of Microsoft Advertising Global Income and Business Planning, drew attention to the growth potential of the gaming industry. Accordingly, he showed the success of other entertainment channels such as television and cinema.

Stringfield, advertising revenues can play a critical role in reaching games to a wider audience, he said. These explanations have increased speculation for the possibility of advertising integration to Xbox games and services.

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Although Microsoft has not yet shared its concrete plans, Stringfield’s words have revealed the company’s strategic structure. “We have a great mission as Microsoft Gaming. We want to enjoy the game and the community on the planet to everyone on the planet. ”

These statements may indicate that Microsoft intends to implement advertising -supported game distribution models, especially through the cloud game platform Microsoft Cloud Gaming. Such a move can make games more accessible, especially for users who cannot meet standard game purchases or subscriptions.

However, it should be noted that Microsoft has not yet made a definite decision to place ads on Xbox games or services. The explanations show that the company closely follows the developments in the game and entertainment sector and evaluates different possibilities.