Polygon, behind the popular altcoin project MATIC, has partnered with a famous company. The cryptocurrency project will assist a software company’s NFT-based loyalty program. Here are the details…
Popular altcoin partners with software company
Ryan Wyatt, president of Polygon Labs, said that customer relationship management (CRM) software company Salesforce has partnered with layer-2 blockchain platform Polygon for an NFT-based loyalty program. “Salesforce will help customers join Polygon with its management platform to help them build token-based loyalty programs,” Wyatt said on Thursday.
We are excited to share that @salesforce has launched on @0xPolygon!
Salesforce will help their clients onboard to Polygon with its management platform to help its clients create token-based loyalty programs.
“Most Salesforce customers use Ethereum or Polygon” – Salesforce
— Ryan Wyatt (fwiz.polygon) (@Fwiz) March 16, 2023
The news comes after the enterprise software giant announced on March 15 that it has expanded its customer service to include the management of its non-fungiable token (NFT) loyalty programs. “Watch real-time Blockchain data from collections launched on Ethereum and Polygon in your CRM,” Salesforce said on its website for the Web3 platform. Loyalty programs can be profitable for businesses. According to data from Smile.io, a rewards program provider, recurring customers can make up about 40 percent of a business’s revenue.
In recent years, Blockchain technologies have been increasingly used to increase engagement with customers and offer loyalty rewards. For example, as we reported on Kriptokoin.com, BlockFi and Gemini announced that they will offer credit cards that offer Bitcoin rewards. In 2022, Mastercard supported Upstart, an NFT-based loyalty program through its start-up engagement program.
Polygon announces zkEVM launch date
On the other hand, Polygon (MATIC) has announced an important date for the launch of the highly anticipated zkEVM feature. The protocol recently announced that the zkEVM mainnet will go live on March 27, drawing community attention to the future of the protocol, its native token, and Ethereum as a whole. Polygon zkEVM is the first zero-knowledge scaling solution compatible with the Ethereum Virtual Machine to integrate smart contracts and developer tools. As a Layer 2 protocol, Polygon is already faster and more scalable than Ethereum; however, the introduction of the zkEVM feature will make it even more scalable.
The release of the zkEVM tool could put Polygon ahead in the race for dominance among the top layer 2 protocols on the Ethereum Blockchain. Polygon will now be the first L2 to launch a zkEVM tool in the crypto ecosystem. Prior to the launch of the new tool, Polygon said it will join forces with ETH Global, with Ethereum co-founder Vitalik Buterin as special guest on the launch date. With the zkEVM mainnet beta launch date confirmed, MATIC is priced favorably. According to some, with the launch of partnership and zkEVM, it may record more assertive price increases in the near term.
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