Apple, which attracts attention as soon as a new product is released and thus breaks sales records, is undoubtedly one of the world’s best-known brands and almost changes the direction of technology with its designs.
So, what happened to the MacBooks of the world giant Apple, that the lights of these logos, which attract attention in the environment with their magnificence, went out and were replaced by mirror-like ones?
When the 12-inch MacBook was launched, it was 24% thinner than the 13.1-millimeter MacBook Air, but this striking innovation left the brand compromising some of its classic features.
For example, Apple was expected to design a new super-thin keyboard with butterfly mechanisms instead of the traditional scissor design, but this design, which is claimed to bring a striking innovation in keyboards, was not as expected.
Butterfly-action keyboards were seriously flawed, and eventually Apple decided to revert to scissor keyboards. Another feature that the 12-inch MacBook changed at this point was the unlit Apple logo.
The light emitted by this Apple logo brought with it a few problems.
The first was to see the logo in the center of the screen as a thin hot spot if there was a strong light source behind the screen. This luminous logo of Apple caused the backlight of the screen to shine through, as well as a transparent image that allowed external light to enter.
These problems meant that using the MacBook outside could cause color errors on the screen, and for this reason, Apple, who wanted to put an end to this possible problem, had to completely close the case of the screen. This meant that the translucent logo had to be completely removed from the design.
The function of the screen was much more important than this glowing logo.
Apple, which previously used an LCD screen that had a backlight behind its pixels and these pixels colored only the light, had to switch to OLED or AMOLED panels with the advancement of technology.
These OLEDs did not need backlighting, but could instead generate their own light. For this reason, Apple, which could not have a glowing white logo without a white backlight, gave up on this light beam.
For Apple, which is constantly in pursuit of change and development, this illuminated logo also created a problem in making new models thinner and lighter.
It took up much more space in the screen form, and this logo, which was a translucent fiber, caused the screen to thicken. It also served only for advertising and marketing purposes and promised no other functionality.
Another reason why the lights of the famous logo left us was purely for aesthetic reasons.
The trend that started with the PowerBook G3 in 1999 turned into a comeback for Apple, and Steve Jobs was determined to build a new reputation for Apple.
Apple, which has been on the decline in the eyes of its customers for the last ten years, rolled up its sleeves for new computer designs such as the iMac and PowerBook with an advertising campaign called “Think Different”.
This was the first time a glowing Apple logo was used on these models, and this brand awareness was very important to Apple as it needed to attract customers. In addition, it was very successful in attracting attention, as it sheds light as if it catches the eyes of people in crowded environments.
But now the situation is quite different.
For example, considering that almost all earphone manufacturers put their own logos on their products, people’s eyes looked for a logo on AirPods Max as well, but there was none.
Apple also removed its logo from the front of its product for the first time since 2004 with the 24-inch iMac because it no longer needed to feature their logo. In short, it had no purpose to attract attention or attract customers from other brands.
