If you have watched “Severance ından from Apple TV +’s popular series, you know. Not only with his mention, but also with his atmosphere.

It also has a strange detail: no character in the series does not use an iPhone or an other apple work. Well why?

First, what’s the subject of the Severance series?

The Severance series is the story of Mark Scout, a company, Lumon Industries. The company imposes a procedure called “Severance” to separate the business and private lives of its employees.

Employees thanks to an implant placed in their brains; While in work, he cannot remember his lives in the outside world and his memories at work.

Although this seems to be ideal to ensure the stability of work-life, dark secrets and ethical inquiries come to light after a while. Mark and other employees begin to explore the real face of their system.

Let’s come to the theories about why Apple is not used in the series.

The first reason is about Apple’s strict politics on placement. Compared to Director Rian Johnson in an previous interview, Apple does not allow bad characters to use iPhone. This situation gives the audience inadvertently spoilers. We have prepared a pleasant content about this issue before, and you can take a look at it:

The “Severance” series is a manufacture of gray areas. To understand whether the characters are properly or sucks, is a precious mystery in terms of the course of the series. For this reason, the manufacturing group prefers not to give a clue to the audience by not using an iPhone to any character.

The second reason stands for a more artistic choice.

The series adopts a retro-futuristic aesthetics. The 1980s format computers, old -fashioned keyboards, easy interfaces… All of these details are building the cold and foreign world of the series, far from reality.

If the characters used devices directly associated with today, this atmosphere could be broken. Probably in our minds, the perception of “this is our world ve and the dystopic effect decreased.

In summary, the lack of iPhone in “Severance” is not a deficiency, but as a conscious choice for preserving both fiction integrity and narrative mystery.

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