Instagram has created a completely different e-commerce world. Price information is usually not given for the products shared by these businesses, which have low reliability and some of them do not even exchange or return. People who ask for prices in the comments are given the answer “Price information was given by DM, sir”.
We asked Atakan Uslu, who runs a business with 26 thousand followers on Instagram, about the reason for this frustrating situation for most people. There are many logical reasons, he said.
Why are prices given via DM? How do we know that the prices are not determined by the person?
Business owner Atakan Uslu: Sometimes people get angry with us when they see it from the outside. It is thought that a special price is given to the person, but it has absolutely nothing to do with it. In fact, although the price and all the details are fixed on our site, many people ask for prices under the posts on Instagram. The main reason for me to reply from DM is to not interrupt the interaction and to provide more detailed information. Because after the price, there is usually a question about shipping and payment. I am sending the image that includes both these and all of our products.
In other words, I am showing product B to a person who is curious about product A. Showing other products brings me a situation called cross-selling. How is the condition of the product, what are the shipping options, etc. I also convey them. In other words, this situation works for the customer as he learns other details, and we make the process easier.
When I write the price, when another person who is curious about the same product comes, that person will see the price in the comments and will not write a comment or interact with me in any way. However, when he asks for the price, we send everyone one by one via DM. It is written 24/7 on the site, as I said prices, but some people do not click on the site, they do not come; They want to see from Instagram, they want to continue communication from Instagram.
Apart from these, there are various factors.
Instagram policies are also important. The more comments, the more interaction. As the number of comments increases, the algorithm works with the logic of “it means it’s a live page, I’ll enlarge it faster, let me explore it”. This means more customers, more profits.
When product prices change, it will be difficult to change old shares one by one. If it is not changed, the purchasing tendencies of customers who see how much increase will decrease. In addition, if competing businesses see these prices, they may intensify the competition by giving lower prices and harm the business.
However, the number of people complaining about this situation is quite high. Those who cannot see the price in the comments do not want to deal with it and can leave the page. They can see it as going to a restaurant where the prices are not written on the menu.
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