Looking at the increase in the work plan, we see that there are costs, brand hegemony and a number of manipulations behind this preference.
So let’s explain why Apple uses white color, especially in charger.
Apple generally presents its works in white and silver tones.
These colors have perceptions of simplicity, modernity, timelessness and universality. White, a simple and risk -free choice, has been maintaining its authority for years in charger. In fact, we are reconciling Apple with white color.
Therefore, when this color appears in the public sphere, Apple’s advertising. The black color option can reduce the recognition for a brand that comes out of the market.
Different color options are always more costly.
When describing a number of strategies about Apple, we cannot pass the cost without the cost. The one -to -one issue also applies to the color scale in the charger. Apple offers a color option in its main works, while it goes to standardization in its accessories and reduces costs.
Moreover, single color production allows more efficient use of plastic injection molds and raw materials. Adding black pigment will also bring additional costs when changing the plastic composition.
What did they say? Black wear is dust …
Apple will also be using this logic that it prefers white color especially to prevent the erosion of accessories. Scratches and abrasions on the black surface are more evident than white. The white color is not abandoned against the potential of this “worn” view to the brand.
In addition, dark colors, as we all know, absorb heat more. Although this effect on the charger tools is more minimal, Apple avoids even the slightest risk.
Different colors cause difficulty in recycling.
The use of monochrome plastic facilitates the recycling process. In mixed plastics, color changes may occur after recycling. This situation, which will contradict the “clean” equipment perception, seems to be a bit contrary to Apple.
As you can see, Apple’s not attempting to produce black charger, more than a single reason depends on the brand identity. The company, which prefers to preserve the consistency in its main works, has been acting with the ideology of controlling user experience for years.
