You can be one of those who throw these stickers, which Apple, which often breaks sales records with the products it releases, has been producing without exception since the first day of its release.
However, you may change your mind when you learn why these stickers with the brand’s logo were produced and the reasons why Apple insists on these stickers.
To answer this question, let’s first take a time travel to Apple’s early days.
Steve Jobs and Steve Wozniak founded a company in Jobs’ garage in 1976, where they built the Apple I computer, which needed assembly. This device contained a circuit board, manual, and some other components, but lacked a case or keyboard. In order to use the Apple I, it was left to the user to provide the missing parts suitable for this device.
At that time, the Apple company, which did not have the production power to produce a perfect and complete computer, relied on third-party vendors to make up for the deficiencies of its own computers. In summary, the first Apple computers did not have a standard formation and were not consistent.
However, despite this unsuccessful trend, Apple continued to develop and grow in terms of design and aesthetics.
Those who were passionate about Apple back then formed a developer community to push the company forward and began exchanging their minds for tricks and tips. They’re dedicated to sharing hardware and software hacks and pushing Apple’s boundaries.
These efforts slowly bore fruit, and as this company saw it begin to climb the ladder of success, it began to focus more on design and aesthetics. Today, designers have been hired who will be the architects of the rather sleek and minimalist looks of Apple products.
In addition, Apple has begun to invest in its own manufacturing capabilities to ensure that the manufacturing process can run smoothly and meet certain basic standards.
Although Apple has slowly started to step into its professionalism, it has not stopped being connected to its user and fan communities and has always continued to make small touches to its brand. One of these touches was Apple stickers.
In 1977, the first Apple stickers were added to Apple II computer boxes. These stickers consisted of a rainbow-colored Apple logo and initially felt small and unpretentious. At the same time, the purpose of these stickers was to be pasted on the Apple II.
But instead of using these stickers for their intended purpose, Apple fans have made it a way to show their love for the brand. Instead of Apple computers, these stickers began to be affixed to backpacks, notebooks, cars, and just about everywhere imaginable.
These stickers have spread beyond Apple’s expectations and have become a badge of expressing that they are a fan of that brand.
Apple did not remain indifferent to this performance of its stickers and began to add much more stickers to its products. In addition, he enlarged this design even more and started to say different designs and colors.
In addition to his computers, he did not forget to add these stickers to his products such as iPod, iPad and iPhone. These stickers have now become a symbol of Apple’s commitment to its users and a way to reinforce the sense of belonging that has developed around the brand.
Alright; Why did Apple persist in producing these stickers, instead of considering that highlighting their products with their performance, even though the cost is very low, is satisfactory in attracting customers?
Apple was aware that its products had to be more than just software and hardware parts, and for this company identity, status and creativity were above everything else. He realized that people who use his products strongly identify themselves with this brand. So the company was capitalizing on these emotional bonds by adding these stickers to its products.
In addition, Apple has the opportunity to observe where and how these stickers are used; had the opportunity to get an idea of which products have become popular lately, which societies interact with this brand the most, and which markets are open to its messages.
Of course, not every Apple user has such positive views on stickers.
Some people agree that these stickers are an advertising tool, and in this way, the company aims to spread the Apple brand even more around the world. But for some Apple fans, these stickers are an expression of their support of the brand they’re happy with.
Also, nowadays, these stickers are still kept as a souvenir, even if they are not taken out of the box.
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