In recent years, short videos have attracted the attention of social media users and content producers. This was also the case during the Vine era, but with the introduction of TikTok, a more advanced format emerged. Later, Instagram Reels and YouTube Shorts brought the same format, causing “easily editable” short videos to dominate.
One of the common features of these videos is that the same songs are often used in the videos. Although some people like to hear the same songs all the time, a serious group is tired of hearing them. Is the algorithm the only reason why the same songs are always used, or are there different reasons? Here are the possible guesses:
Psychologist Sadaf Vidha states that overexposure to certain songs can cause discomfort in the person.
Even these musics can cause an annoying condition called “earworm”. They can prevent us from concentrating on our daily work, as they involuntarily wander into our language and continue to play in our brains during the day.
For example, although this song is actually about a lying boy, it has become synonymous with situations that went wrong due to its use in viral videos.
The most important factor in these songs trending is that they are directed by a number of creators. In fact, many community activities are thought to have made these songs go viral. So these teams work as a kind of launch pad.
While not certain, music companies may be attempting to get their songs to go viral.
This can be done by paying money to social media companies, maybe to influencers. Relatively unknown musicians can thus be brought to the public’s attention.
Another important factor is that the features offered by these platforms allow some songs to go viral.
Licensed music directly from the source can be easily added to videos while editing the video. After an interesting music is recorded with the “record sound” feature, it can be easily used in videos by millions of users. This makes it easy for a song to go viral.
These musics are preferred more frequently by users because they sound “familiar”.
Because when the viewers hear the music they heard in many videos before, they get stuck on that video without realizing it. Content producers do not want to risk their video by using different sounds because they have experienced that these sounds work.
According to science; We are drawn to what we have seen, heard, and felt before.
According to this psychological effect called “Exposure Effect”, the more we are exposed to a certain stimulus, the more we like it. . We love what we know. For this reason, the music in question has become a common ground for social media users.
In addition to all these, the fact that we don’t want to deal with it also has an effect on the use of the same songs.
Being lazy and not taking time to look for alternatives to songs we know and are used by everyone also causes the same songs to fall into our stream.
Sources: 1, 2, 3
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