Apple’s marketing tactic seems to position the Vision Pro as the “device of everything”. The highlights and shared videos while promoting the device at the WWDC event also point to this. Apple is not positioning the Vision Pro as just a pair of glasses. The company defines it as the next generation computer, communication, business, entertainment and gaming device. Apple states that even if you get a last-generation TV, sound system, high-definition screens, a powerful computer and an advanced camera, the Vision Pro will not come close to what it brings.
Where will Vision Pro be used?
Although Apple doesn’t explicitly say it for the Vision Pro, we understand that the only thing required for the device is someone wearing it. Vision Pro can be used standing up, on an airplane, on a sofa, in a chair, or while walking. This flexibility puts the device one step ahead of other competitors. You can take a look at all the possibilities of use by clicking on the gallery below.