Social media is an indispensable part of our lives. Today it is used for many things, such as socializing, communicating, and even preserving our memories. However, this situation affects many areas of life. The most affected business areas are sectors such as entertainment and tourism.
The number of people who make their holiday plans according to social media is increasing day by day. Shared posts determine destinations and even accommodation. Sharing his findings and research on the subject, İlker Kulaksız, the founder of Where Go Today, shares striking details.
Where Let’s Go Today founder İlker Kulaksız: People make their holiday decisions based on social media!
Where Should We Go Today, travel agency founder İlker Kulaksız made important evaluations that draw attention to the connection between the tourism industry and social media usage, in particular on his pages with close to 1.5 million followers. People make their holiday decisions based on social media, without ear, and gave the following statements:
When people make a decision to go on vacation, they both look at customer comments and on Instagram about the place they want to go. They follow user posts by doing research on .
We can see this when we examine the Where Let’s Go data today. When our sales such as villas and bungalows increase, we definitely see a video that is watched a lot in our page or a photo series that has received thousands of likes. Villa rental, which has become a trend this year, has reached a growth volume of 40 percent compared to last year, again with the effect of social media.
These statements once again revealed the impact of social media on users. Many companies that are aware of the situation in question have abandoned traditional media channels and started to share through advertisements. Therefore, users should be careful.
So what do you think about this issue? Do you think social media influences our holidays as much as the Where Should We Go Today study? You can share your views with us in the comments section or on the SDN Forum.
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