WhatsApp, the world’s most popular instant messaging application, has been on the agenda for years with discussions about “showing ads”. In our archive scans, we saw that this issue has been on the agenda since 2018. However, such a thing has never happened before. WhatsApp has not shown ads to the user since the first day it was founded.
New discussions on the subject came to the fore again with a news published by the Financial Times. In the news published just a few hours ago, it was said that Meta would play the card of showing ads to the user in order to increase WhatsApp revenues. According to sources “familiar with the matter” at the Financial Times, the ad display feature was still in its early stages and would be largely similar to Messenger ads.
WhatsApp boss clearly denied this claim!
WhatsApp boss Will Cathcart commented on the Financial Times’ news in X. Quoting the post, Cathcart spoke very clearly.
Will Cathcart’s X post was as follows:
The statement made by Will Cathcart officially eliminated the claims that “advertising will come to WhatsApp”, which has been on the agenda for years. However, this situation may change in the future. There’s no way to know this in advance.
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