Due to the pandemic, there was a higher-than-expected increase in the online shopping sector. WhatsApp has announced the cloud-based Business API feature for companies with business accounts.
Many technology companies resort to cloud-based solutions so that transactions can be carried out smoothly on all platforms. Working on this issue, WhatsApp rolled up its sleeves to speed up the integration process of businesses.
WhatsApp created cloud-based solution for Business API
The Business API, which resides in Facebook’s infrastructure, was causing companies to spend weeks on integration. Explaining that they are working on this issue, the officials underlined that the integration process can be resolved within minutes.
The company, which has been developing the Business API system for the last few years, receives payment per message at rates that vary depending on the number of messages sent and the region. Wanting to facilitate the transition process of businesses, WhatsApp stated that support for the old API system will continue.
“The cloud-based API is a big step forward in reducing the complexity of using WhatsApp for both service providers like us and our customers,” said Mike Gozzo, Vice President of Product at Zendesk. The fact that we don’t have to worry about hosting WhatsApp Clients will allow us to better focus on supporting the many rich features available through the API. ” said. ” said.
WhatsApp said today that more than 175 million users message a business every day, and this trend is growing especially in non-US markets such as India, Brazil and Indonesia. The company, which conducted extensive research, underlined that there is an increase in the demand for consumers to switch to messaging instead of using call center numbers that need to be put on hold.
It is stated that 75 percent of users in some countries say they want to communicate with businesses via messaging. It is also among the details that 68 percent of users are more likely to do business or shop from a business they can communicate with via messaging.
Another revenue model of the company is that it offers users the opportunity to send messages to their business accounts with one click on Facebook and Instagram. Companies can directly communicate with customers via WhatsApp by advertising.
WhatsApp Business, which also included small businesses after its 2018 launch, currently serves 50 million small business accounts. The company, which also came up with new improvements other than the cloud-based API, announced features that will enable businesses to respond faster.
Users will be able to directly receive many data such as stock information and flight information via WhatsApp. The feature of creating boarding cards, especially for airline companies, has managed to excite many people.
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