Language Learning Application Duolingo, in his announcement over X last week, the owl mascot had died and the bird’s death was still investigated.
Why did they need to publish the news of the mascot of a language learning platform? Exactly what happened? Let’s talk about the Mevt news from the very beginning…
Duolingo published the news of Duo’s death on the X.
“We inform you with grief that Duo, known as the Duolingo Owl, has lost his life. Authorities are currently investigating the cause of death and we are in full cooperation. Obviously, he probably died while waiting for you to do your lesson, but we don’t know.
We know that there were many enemies, but we ask you not to share why you hate him in the comments. If you want to share, please add your credit card number so that you can automatically save you to the Duolingo Max in memory.
In this process, we appreciate that you show respect for the privacy of Lipa. ”
In other words, Latife road pointed out to Duolingo users who could be the cause of the death of the bird.
In another Tiktok image, it was seen that Duolingo’s other characters Lily and Zari carry the owl’s coffin in the office and then took it wrong to a van.
Later, the company announced that a Tesla Cybertruck hit Duo.
https://twitter.com/twitter/status/1889728980732764455
In the X account, the company wrote that the image of the moments when the bird was multiplied by a Tesla Cybertruck, the passage of the owl from different realms of the universe and the driver will be given awards.
Duolingo announced on February 13th that all his characters were died in X and made a statement that they believed that they believe in transparency and want to share this heartbreaking update “. Duolingo’s profile photo was also updated as a meyyit owl.
So why do they do this?
Courtney Khimji, the founder of the Public Relations Agency Chimera Collective, said he was looking for new ways to attract more attention to brands’ products.
“This is a show of interest with a classic people. They really made a heartfelt movement. Not everyone will like it, but clearly attracted the attention of global media, CB CBC Kids News.
Khimji said that this could be a module of Duolingo’s branding again and that it could be a good way for companies to “refresh the jobs” for the end of making more money, that the Duolingo owl is the cornerstone of the brand identity and personality of the Brand identity and its personality and that they clearly pointed to a great new breakthrough.
He also brought to the language that we don’t know what happened to the owl now created a sense of expectation in the midst of the audience and brought a possible branding again.
Indeed, the most logical explanation stands. Preparation for a new branding process, in doing so, to attract the attention of the whole world, remind them of being a member of Duolingo Max…
