Google has created JobPosting structured data to make job postings of job posting websites more accessible by responding to the word the user is searching for.
JobPosting structured data is an SEO data definition that emerged due to the fact that websites that publish job postings create pages corresponding to the same word, and therefore create pages that do not match Google’s search algorithm.
What are the Advantages of JobPosting Structured Data?
Job posting has many advantages on both the employer and job seeker side with its structural data. In particular, the job seeker’s direct results according to the profession group they are looking for, with this result, the employer’s job posting will be noticed quickly and more job applications will be received.
The logo used by the employer will give an advantage to many users thanks to the brand name and will contribute positively to the brand awareness in the sector.
How to Add JobPosting?
Google does a lot of categorization in the structured data codes to correctly show job postings in results.
For example, it uses different structured data codes to understand and describe standard and home-based job postings.
- You can click here for a standard job posting sample.
- Click here for an example of work from home job postings.
What Should Be Considered When Using JobPosting Structured Data?
Google has introduced many rules and suggestions for the most efficient use of JobPosting area and not to go beyond its purpose. Some of those;
- Irrelevant, missing content
- Ads used as job postings
- Cursing and vulgar language
- Job postings for data collection
- political party ads
- job requests
- Jobs that require payment
is in the form. Google states that “we will take necessary action” for websites that do not comply with these rules. As a result of our own experience and research, deleting your Indexes at the beginning of the transactions due to their unreliability is one of the main penalties.
How Can I Remove Expired Job Postings From Google?
The main reason why the expired job post is still active is because the validThroug tag is not correct or has no date added. When you select the validThroug tag as a past tense, your post will be removed immediately that week. If your post was not removed that week, you can change the page with the job posting to status code 410 and have Google no longer crawl it.
List of Countries Where JobPosting Can Be Used
Unfortunately, Google does not support this structured data work in our country. However, it would be beneficial for you to check the list in order to be informed about which countries the sites sharing job postings should use in the international leg.
Asia: Available in the following countries:
- Bangladesh
- Hong Kong
- India
- Indonesia
- Japan
- Kazakhistan
- Kyrgyzstan
- Malaysia
- Pakistan
- Philippines
- Singapore
- South Korea
- Sri Lanka
- Taiwan
- Thailand
- Uzbekistan
- Vietnamese
Europe: Available in the following countries:
- Austria
- Belarus
- Belgium
- Denmark
- France
- Germany
- Greece
- Italy
- Holland
- Portugal
- Russia
- Spain
- Switzerland
- England
Latin America: Available throughout the region
Middle East and North Africa: Available in the following countries:
- Algeria
- Bahrain
- Sweetcorn
- Iraq
- Jordan
- Kuwait
- Lebanon
- Libya
- Morocco
- Oman
- Palestine
- Train
- Saudi Arabia
- Tunisia
- United Arab Emirates
North America: Available throughout the region
Sub-Saharan Africa: Available throughout the region
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