The world of cryptocurrencies is developing day by day and soon it will become the money system of today, not of the future. The future is coming, but if you’re not following closely, you’ve probably noticed that it’s pretty messy. There are thousands of different cryptocurrencies and a new one is emerging every day. This is where the airdrop method comes into play and aims to introduce these new coins to users.
In the crypto world, airdrop is a form of marketing. Project owners, who issue a new cryptocurrency, send some crypto money to their accounts randomly or as a reward to notify users who have investments in cryptocurrency exchanges. This method is used not only in cryptocurrencies, but also in tokens and NFT assets. Let’s take a closer look at what an airdrop is and see what precautions you can take against possible fraudulent methods.
First of all, let’s make a definition: What is airdrop in the crypto world?
airdrop; It is a method of promoting and marketing cryptocurrencies, tokens and NFT in the crypto world. Project owners launching a new cryptocurrency, token or NFT into the crypto world send a certain amount of this asset to their wallets for free in order to introduce these new digital assets to other users in the crypto world.
So, what exactly does airdrop mean?
It would be best to explain through an example. Let’s say a company introduces a new cryptocurrency. This cryptocurrency was issued to cryptocurrency exchanges via a Bitcoin or Ethereum-based blockchain. Good, but this new cryptocurrency is not known to any investor, it is not trusted because it is not known, and it is not traded because it is not trusted.
This is where the airdrop marketing method comes into play. Using different methods that we will detail in a moment, this new cryptocurrency is sent by the project owner company to people who have the appropriate wallet on the blockchain-based cryptocurrency exchange with which it is compatible, free of charge at a certain rate. Thus, users both get to know this new cryptocurrency and create a network effect by transacting on it.
There are different types of airdrop marketing method:
- Award-winning airdrop
- Standard airdrop
- Airdrop for token holders
- Special airdrops
Award-winning airdrop:
The award-winning airdrop method is actually like the sweepstakes we often see on social media platforms. In this marketing method, the project owner company asks users to like, share or do a similar task. It also sends the new cryptocurrency as a reward to those who successfully fulfill this task. This method can also be applied with an ordinary lottery without any task.
Standard airdrop:
The standard airdrop marketing method is one of the most common. In this method, the project owner company announces the airdrop and asks users to register for a system free of charge. Cryptocurrency is also sent to the user who registers with information such as name, surname, e-mail address. In this method, the aim is to introduce the new cryptocurrency as well as to create an information network.
Airdrop for token holders:
Not everyone can benefit from the airdrop marketing method for token holders. In this method, special accounts that generally own a Bitcoin or Ethereum wallet, have a certain amount of money in their wallet and make a certain amount of transactions are targeted. In this marketing method, the aim is for the newly released cryptocurrency to be traded much faster by active users.
Special airdrops:
Private airdrop marketing methods can come in many different forms. Special airdrop marketing methods can be tracked for those who have a private blockchain-based wallet, company employees, those who make certain transactions, those who belong to a special group, and so on.
Not to be confused; What is the difference between Airdrop and ICO?
Initial Coin Offering, which we can translate into our language as Initial Coin Offering, is actually two completely different activities, although the ICO and the airdrop method are often confused. Participating in the airdrop marketing method is often completely free and the goal is to promote the newly released cryptocurrency.
ICO events, on the other hand, are sales events, as the name suggests. In ICO events, users are given the opportunity to invest early in cryptocurrencies, which are generally considered to be very valuable in the future. In ICO events, which we can define as a kind of pre-order, you give your money like a normal shopping and get your crypto money.
How to use Airdrop, how does the system work, what do I need to do to join?
First go and create yourself a crypto wallet. Since the majority of the crypto money world is based on Bitcoin and Ethereum, it is recommended to create your wallet in accordance with one or both of them.
After that, the job is up to you. If you follow the cryptocurrency world closely, you will also catch airdrop events. Note that some airdrops have prerequisites. You may need to have a certain amount of money in your wallet or to process certain amounts beforehand. For this reason, you can have an idea about the subject by examining previous airdrop campaigns.
Do not be deceived when you want to get an award:
We are sure that if you are hearing about the airdrop method for the first time, you must have been excited even while reading it, but stay calm. This is the internet world, anyone can be a scammer. Especially in the world of crypto money, in a world where big money is spinning but people are not yet fully dominated, anything can happen at any time.
Many airdrop scammers ask the user to link their cryptocurrency wallet to their site after announcing the campaign. Once you are connected, get well soon, that money is gone. For this reason, be careful to use links shared via the official website of the project owner company or the cryptocurrency exchange you use, instead of links shared by third-party websites.
In another classic scam method, someone announces that they will airdrop, but asks you to deposit a certain amount of money in order to take advantage of the campaign. Remember, airdrop campaigns are like promoting sausage at the grocery store. No airdrop campaign requests money or cryptocurrencies from the user. Of course, other than contact information, details such as password, credit card, debit card information, and ID number are not required.
We answered questions such as what is airdrop, the most popular marketing method in the crypto world, and how it works. You can make a lot of money thanks to airdrop campaigns, but don’t fall into the trap of scammers when you want to earn a little more.
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