Web AR or Web-based Augmented reality is a technology that enables users to directly access AR experiences from their smartphones.
There is no need to download the files because people can easily enjoy the unique and immersive experience of AR without any app. You can enjoy the experience on most operating systems like web browsers, mobile devices, etc.
This simply sends the users to a particular URL, and they can easily enjoy the latest digital experience. If appropriately utilized, WebAR can strengthen your business by creating wonders.
This can also add value to the products and services of your company while fulfilling some major business strategies. So, let us discuss how WebAR can be the next big thing for your business.
What is WebAR?
WebAR stands for web-based augmented reality. This overlays most of the digital elements in a setting that is real-life and captured on camera. In a web browser, the overlay and its result are displayed. For the better operation of the technology, a user needs to operate a certain digital device with a camera and a screen.
Mainly, this is a tablet or mobile device because other devices like music players, consoles, and laptops do not have the functionality needed to completely convey the experiences of augmented reality.
Where can you use WebAR?
You can easily rely on WebER to enhance the working procedure of different types of industries. Such as:
1.Entertainment Industry
An essential thing about WebAR is that it is not limited to those models and objects that are static. Hence, you can also add moving objects like animations, sounds, and other moving objects to make the experience more exciting.
Thus, this feature can be very useful for the entertainment industry, where most projects are centered around artists, performers, and also the media, where they work.
2.Interior Design
Many people try to find out home accessories online. They usually do this task on their smartphones. So, now many stores are adding AR capability to their websites to allow their users to see the looks of the items and how they can look in their houses.
A similar approach can be used for the planners and designers, as they can visualize the changes which they wish to make in the place. Moreover, real estate agents provide those tools to their consumers to give them a proper idea of how the items will look in an empty house.
3.Brand Marketing
As the use of WebAR is increasing day by day, many marketing agencies and brands are thinking about capitalizing on this kind of technology or solution. They think that if they can offer their customers something that is engaging and which is new, then the consumers will much to more likely try to continue their interaction with the brands.
4.Automobile industry
Automakers are famous for using immersive and innovative tech solutions that can amaze their customers. Thus, using WebAR is nothing new for them. Such as Volvo has already produced a memorable experience for their customers that will allow them to check the new S60 model on their phones.
5.Education
The education industry is also using WebAR to help the students in visualizing the critical concepts and topics on their smartphones.
Therefore, WebAR is gradually becoming the next big thing for any kind of business due to its unique features.
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