Flamengo, one of the most popular clubs in the Brazilian football league, has partnered with MoonPay as part of its Web3 developments.
Flamengo, which is engaged in sports activities in Brazil, signed a long-term partnership agreement. As a result of the agreement, operating programs, user experiences and campaigns will be discussed. MoonPay, serving in the Web3 space, will launch a series of products under the club’s brand.
Flamengo Involved in Web3 Technology
Cryptocurrency provider MoonPay will also feature on the back of the Brazilian club’s jersey. The crypto company, which will be named on the top of the football jerseys, wants to expand into the world of sports. NFT marketing, one of his works under the Flamengo brand, drew attention. MoonPay provides infrastructure for NFT production and exchange as a result of platform developments.
All proceeds from this agreement will be shared equally between the parties. Stating that personalized products will be offered during football matches, the company wants to include red and black fans in the new technology.
Especially with the effect of the pandemic period, the earning system in sports activities has changed. Sports days with almost total closure have resulted in empty stadiums. Football clubs, which were deprived of their income sources, also went through difficult times. Sports clubs looking for a new source of income started to focus on cryptocurrencies and Web3 technology.
42357
