iPhone 15 Ultra instead of Pro Max
Bloomberg’s Mark Gurman said last year that the iPhone 15 Ultra could replace the iPhone 15 Pro Max this year. While we heard about the name change in a few rumors coming from influential sources like Apple analyst Ming-Chi Kuo in late 2022 and early 2023, the rumor has since turned towards Apple launching such a model as a new high-end device next year. registration. Now, AppleInsider’s Andrew O’Hara claims the “iPhone 15 Ultra” name is back.
O’Hara doesn’t have much history with Apple rumors, but he did share accurate images of the second-generation AirPods Pro before it was released last year. On the other hand, with its larger screen, longer battery life, and periscope telephoto camera with 6x optical zoom, the top-of-the-line iPhone may justify the “Ultra” tag.
Apple’s naming preferences can change throughout a product’s development process, which explains why new devices are named differently from rumors. For example, AirPods Max was largely expected to be called “AirPods Studio”. Finally, visionOS was widely expected to be called “xrOS”. Perhaps it is necessary to focus on the device rather than the naming. It seems that Apple will make the feature difference more and more evident in the Pro models as well.