A very different breakthrough came from Volvo, which has a special place in the hearts of car enthusiasts because it is producing cars for tanks. The company’s Saudi Arabian leg has released a new advertising cinema. This advertising cinema was quite valuable because it was the first entirely advertising cinema created with artificial intelligence in the history of Volvo.
When we look at the advertising cinema produced with artificial intelligence, we see that no Volvo car is included. The company seems to have preferred to give a statement to consumers and establish an emotional connection with them instead of advertising their cars.
Here is the commercial of Volvo with artificial intelligence
Volvo’s advertising cinema in Saudi Arabia was implemented by an agency called Lion. In his statement about the bet, the completion of this kind of advertising cinema will last for months under usual conditions, but with artificial intelligence, they said that they have made them ready within a few weeks. There is a valuable detail here; It is not yet known whether the reason why Volvo automobile is not shown in advertising cinema is a conscious choice or that artificial intelligence cannot give the desired result.
It is obvious that artificial intelligence, which is quickly manifested in every aspect of our lives, will affect the automotive branch. However, what will be the scope of this cannot be predicted for now. For example, even the top managers of Mercedes-Benz think that thanks to artificial intelligence, car designers may not be needed. Let’s see what influences will have the automotive branch.