Apple was on the agenda by introducing the first VR / AR glasses, Vision Pro, within the scope of WWDC 2023. Although the company has announced that it will sell the Vision Pro for a very high price of $ 3,499, the device will be able to enter the market as early as 2024 at the earliest. On the other hand, market analysts seem to be impressed by Vision Pro.Vision Pro positively impressed analysts
Analysts believe Apple Vision Pro is part of a larger strategy to create an entirely new ecosystem for users. According to the statements, Wedbush analysts believe that Apple aims to create a new App Store around Vision Pro. In fact, according to the company’s analysts, “Apple plays chess while others play checkers”.
Analysts expect Apple to combine the worlds of sports, health, entertainment and business with the Vision Pro and visionOS ecosystem. However, even if the Apple Vision Pro has consistently left a positive impression on first-time users, the device is not expected to sell well at launch. According to TrendForce, Apple is targeting a shipment of only 200,000 units. The general opinion is that the Vision Pro price is very high. Although this product is a strong foundation for Apple’s vision, analysts state that the target price should be within the $1000 band. Therefore, we can say that the main income item for Apple will remain as the iPhone for a while.
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