X (formerly Twitter) CEO, Linda Yaccarino, has recently officially confirmed that the video chat feature is coming to the platform. The X video calling feature is seen as a step towards the ‘everything app’ targeted by Yaccarino and Elon Musk.Video calling coming to X
“Soon you’ll be able to make video chat calls to anyone on the platform without having to give your phone number,” Yaccarino said in an interview with CNBC. This move is clearly aimed at the ‘everything app’ Yaccarino and Elon Musk are aiming for. Currently, long videos can be shared, private chats can be made, live broadcasts and chat rooms can be opened with X. With the latest changes, X Premium users have started to receive a share of the advertising revenues on the platform. So, X is indeed on its way to being the implementation of everything.
We actually understood the signals of the announcement from X designer Andrea Conway’s post this week: “I just called someone from X.” While it has not been clarified whether it was an audio or video call in this post, it now appears that he is talking about video calling.
X turns into town square
On the other hand, it is not clear what need X video calls will fulfill for consumers: Zoom, Microsoft Teams, Google Meet, Apple FaceTime and more are already available in the crowded video chat environment. But as Musk and Yaccarino try to reshape the company, we’re seeing the platform formerly known as Twitter go far beyond tweets and transform into a real-time “town square” for a variety of media, communications and payments.
One of the platform’s first moves into new areas was long-form video. The company added a Twitter Blue benefit in May that allows subscribers to upload up to two hours of video. Apple has been one of the early adopters of this advantage by publishing the entire first episode of its Silo series on the social platform. X has also recently started paying content creators who have enough followers to generate revenue – one user announced he received $24,000.
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