As the worldwide trend towards vegetarianism and veganism continues to increase, we are beginning to see foods that are free from animal-derived foods but in their form. In fact, Burger King recently opened its first vegetarian branch with no meat on its menu.
Recently, Sweden-based plant-based protein producer Oumph set out with a strange idea for Halloween, which is celebrated on Sunday, October 31. The company has produced a one-off ‘plant-based vegan burger with human flavor’ for Halloween. Production of the burgers stopped after Halloween.
The goal was to get people to empathize:
The main reason the company did this was not to somehow scare people, but to question the origin of products made from animals. The founding partner of the company, Ankan Linden, emphasized that the idea was intended to annoy people. On the other hand, making such a burger caused another question to be asked: How did the company know the taste of human meat?
Oumph, who was asked a question in this direction on Instagram, stated that they spent countless hours researching the taste of human flesh. The co-founder of the company, Linden, also said that the chef never consumes real human meat, giving some relief to them. This move, which the company made special for Halloween, managed to collect good comments on social media.
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