Russia’s initiation of a military operation on the territory of Ukraine on February 24 caused the long-standing tension to peak and a war that would go down in history started. After that, this war became the agenda of the whole world.
The fact that we live in a world that is increasingly shifting to digital environments has also caused social media platforms to become important places for the crisis as the war continued on the territory of Ukraine. TikTok, the world’s most popular social media application, is one of them – as long as there is no disinformation; because many people use this medium to get information about the war. Now, the news has shown that the US government has taken a step in this regard.
White House meets with TikTok phenomena
According to The Washington Post, the White House has recently taken a look at 30 TikTok phenomena followed by millions of people. He gave a briefing on Ukraine via a Zoom meeting. The report stated that the meeting was led by White House Press Secretary Jen Psaki and National Security Council adviser Matt Miller. It was also among the statements that the duo talked to the content producers about the strategic goals of the USA in the region and answered questions.
Many TikTok influencers provided their followers with a briefing and information on the situation in Ukraine, underlining that the conversation is important to avoid misinformation. The 21-year-old popular content producer Kahlil Greene also stated that such a move by the Biden administration is correct and predictable; because he noted that his generation preferred TikTok to learn about war.
However, there were also phenomena that were not very happy with the interview. Jules Suzdaltsev, Ukrainian-born journalist and TikTok content producer; He stated that the authorities avoided difficult questions and that the briefing was generally in a ‘soft’ tone. That’s why the meeting felt like “an explanation to kindergarten,” Suzdaltsev added.
It would not be wrong to say that TikTok being the most popular social media platform in the world is critical to the war. Because millions of people have access to a lot of real-time content about the crisis, such as videos shared by people living in Ukraine from shelters. The fact that young people prefer to get information from such channels rather than traditional media organizations shows that this move of the Biden administration is a very normal move to reach people.
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