Dairy manufacturers; announced that milk, cheese, yoghurt, ayran and butter products will increase between 45% and 60%. Following the National Dairy Council’s increase of 46.9% to 4.70, the recommendation price of raw milk, within the scope of the increase in milk and dairy products, the producers started to prepare to reduce the packaging cost and weight.
According to the news of Irfan Donat from Blomberg HT, some companies will apply an increase in prices without waiting for the application of the hike, while some companies will apply the increased costs from tomorrow. Apart from this, it has been determined that some companies have not made market sales for two days; industrialists also underlined that, apart from the raw milk price, the hikes applied to industrial energy and the increase in costs such as packaging and diesel had an impact.
There will be less costly products with less weight.
Sector representatives noted that the hike rates to be applied to products with higher packaging costs will also be high, and said, “For example, glass of ayran or yoghurt is among these products.” Reminding once again that over 100 percent hikes have been experienced in parcels, cartons, UHT milk boxes and other packaging types in the last year; He added that they are preparing for packaging with less cost.
Stating that in order to sell products to the public at more reasonable prices, the content and weight of the product sold will come to the fore more than the visuality of the packaging, the sector representatives underlined that they are in research for more economical packaging. Dairy industrialists on the subject noted, “The variety of small-weight products will increase. Smaller-weight products will be introduced to the market.” Industry stakeholders, who signaled that there would be a change in the weight of the products as well as the packaging, stated that in parallel with consumer behaviors and expenditures, for example, 1.5 kilograms of yogurt will be given more weight instead of 3 kilograms of yogurt.
Sector representatives noted that there is a big problem in accessing the raw materials of the packaging produced, as well as in packaging prices. Stating that the total market share of ‘private label’ products is 70% on average, dairy industrialists are of the opinion that the market share of private label products will increase in the new period after the recent changes. Along with these, it is also among the information that the demand for the products described as “no name” will increase. This means that in retail sales, a tin of cheese will be opened and there will be an increase in open sales in the form of molds to the buyer.
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