Apple officially introduced the highly anticipated Vision Pro mixed reality glasses at its event yesterday. The announcement by the Cupertino company that it will cooperate with the Unity game engine developers during the launch led to a significant increase in the share price of the software company.
A partnership has been formed between the two companies to develop applications for Vision Pro. Unity shares gained 26% after Apple’s statement on the subject. This represents the biggest jump since the company’s IPOs in 2020.
Adobe, Cisco, and Microsoft will also offer apps
Apple is in an effort to build an ecosystem of third-party apps that users can use for the $3,499 Vision Pro mixed reality glasses. The company said that Adobe, Cisco and Microsoft are among the partners to offer applications for Vision Pro.
Although Unity representatives have not commented on the collaboration so far, the jump in share prices after Apple’s announcement shows that this is an extremely important step for the company. Here is the Apple statement that caused Unity shares to rise by 26%:
“We know that there is a community of developers who have built incredible 3D applications for years. Today we are pleased to share that we are working with Unity to bring these applications to Vision Pro. This gives us full access to the features of popular Unity-based games and applications visionOS, such as high-resolution rendering and native motions. able to provide”.
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