Video game developer and publisher Ubisoft announced in the past months that it will launch its own NFT platform Quartz. This new platform was criticized by many users. The Ubisoft manager made statements on the subject in an interview.
Ubisoft executive said in an interview that Ubisoft is used to such negative reactions and video game fans do not understand what the digital secondary market can bring them.
The following statements were included in the interview given to Finder by Nicolas Pouard and Didier Genevois, director of the Ubisoft Strategic Innovation Lab;
“For now, due to the current state and context of NFTs, players think that this is firstly destroying the planet and secondly as a tool for speculation. ”
“Useful for Gamers But They Can’t Understand It Right Now”
Pouard said that these investments will continue;
“Gamers fail to understand what the digital market has to offer them. What we saw at Ubisoft got us excited. The idea of selling their items after finishing the game is about giving players an opportunity. It’s really helpful for gamers but they can’t understand it right now. ”
Pouard added his words;
“The game-to-win model is about allowing players to earn their own money by adding value to the entire ecosystem. ”
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