Twitter, which went public in 2006, was acquired by Elon Musk in September 2022. The platform, which has been trying to provide a user experience by scrutinizing very closely until this date, has turned into a test board after the purchase.
While innovations such as Twitter Blue subscription and Tweet viewing limits, which have been tried several times in different ways, continue to be highly criticized, Musk detonated the bomb on July 24, and started to transform Twitter into his super application vision ‘X’. The Twitter logo has also changed, replaced by an X. However, the new logo brought great controversy.
Twitter’s new logo deliberately cannot be licensed!
- Twitter’s new logo.
The initial discussion was the origin of the logo, hence whether it could be licensed. Although Musk knows in advance that everything can be found in the internet world, it seems that he has never researched exactly where the new logo comes from. His team too.
Because Twitter’s new logo is a Unicode character that is forbidden to be licensed. No editing was done on it, the character was taken directly and pasted on Twitter as a new logo. The code of the character in question is “U+1D54F”.
Crucially, the characters’ developer, the Unicode Consertium, has stated that these characters cannot be included in any product or publication. In such cases, express written consent of Consertium is required. Under normal conditions, all characters can be used free of charge for individual or company use.
It is unknown whether Twitter is aware of this or not, but the new logo is already a “temporary” logo:
While the discussion about Unicode and the new logo was going on, the engineer “@EdDaWord”, who works on Twitter, gave the first sign that a new logo could come in his post on July 25. Ed simply said, “Icon version 2 is coming soon.” shared it.
Elon Musk actually called the new logo “temporary”:
While the new logo has not been published yet, Elon Musk shared the following when X.com’s redirection to Twitter began:
“X.com now redirects to twitter.com. Temporary X logo will be published in today.”
When we look at all these explanations, we have no doubt that the logo of X will be renewed. There are no clues yet as to when the new logo will be revealed and what it will look like.
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