The popular social media platform Twitter is struggling with people who ‘deny the climate crisis’ on Earth Day. There are various Tweets about the climate crisis on the platform, where users of all opinions are present. One of these Tweets is advertisements denying the climate crisis.
Platform announced today that it will ban ads that deny climate change and make propaganda. With this move, the company is trying to reduce the impact of groups trying to underestimate the scale of the environmental crisis.
The company will rely on the United Nations report on the violation
According to its new policy, Twitter will ban ads that contradict the ‘scientific consensus’ on climate change. In this regard, the company will rely on the reports of the Intergovernmental Panel on Climate Change within the United Nations (UN) to inform decisions about which ads violate its rules.
“We believe that climate denial should not make money on Twitter and that misrepresenting ads should not dampen important conversations about the climate crisis,” the company wrote in a blog post. said. Also, “We recognize that misleading information about climate change can undermine efforts to protect the planet.” He also added his words.
Recently, tech companies have been taking steps to limit the spread of misinformation while promoting accurate information about the environment. This Twitter announcement on Earth Day is a response to criticism that activists are not tackling so much misinformation about climate change.
Twitter rolled out a feature last year that directs users to reliable information about climate change. Similarly, on Facebook, he founded the Climate Science Center where users can find accurate information about climate change.
Still, research shows that climate change denial groups are bypassing the content moderation system of social media companies. According to one report, between April 6, 2021 and November 15, 2021, five people who spread misinformation about climate change managed to collect more than 600 million views. This is the biggest indicator of the reason why the platforms have taken steps on the subject.
So what do you think about Twitter’s new policy? You can share your views in the comments or on the SDN Forum.
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