Having bought Twitter, one of the world’s largest microblogging platforms, for $44 billion, Elon Musk has been the sole authorized name of this platform for a while. However, that has changed today. Because Twitter’s new CEO has officially taken over his post as of now. Elon Musk will continue to maintain different jobs in the company.
Elon Musk announced in a statement last month that Linda Yaccarino will be the CEO of Twitter. Linda Yaccarino welcomed this statement made on 12 May. Today, we have come to the most important day of the process. The handover ceremony between Elon Musk and Linda Yaccarino took place today.
Linda Yaccarino’s first job will be to increase company revenues!
Twitter suffered huge revenue losses after it came under the dominance of Elon Musk. The most important thing that Linda Yaccarino, who takes over, will do is to reverse this loss of income situation. Yaccarino will reconnect advertisers that Twitter lost to the platform. Let me state that this will not be a very difficult process for a business person. Having served at NBC for many years, Yaccarino served as the company’s “President of Global Advertising and Partnerships.” During his tenure, Yaccarino earned NBC $100 billion in advertising revenue.
Linda Yaccarino also made a transfer with the dust of her feet!
Twitter’s new CEO also made a transfer as soon as he took office. Joe Benarroch, one of the senior executives working under Yaccarino at NBC, will now continue to work within Twitter. No statement has been made about Joe Benarroch’s official role on Twitter, but this transfer is said to have been made to help increase revenues. We will see together what kind of contributions Twitter’s new management team will make to the platform.
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