Twitter hits a decade low in downloads following X rebrand. Downloads dropped by 30% in 60 days. However, it is not limited to that.Downloads are at their lowest level in a decade
Twitter was once one of the best social platforms to follow the current agenda. In fact, it was the most popular among news applications. Elon Musk started the rebranding process some time after he came to power, and now Twitter and related terms such as tweet have completely disappeared. The popular social network has gone completely X. According to the current report prepared by Apptopia, this name change had negative consequences, contrary to the statements of the new CEO. Twitter saw a nearly 30% drop in downloads in the two months after the rebrand.
Those who opened new accounts are at a lower level than announced
There is also a decrease in traffic for the web platform, which can also be accessed via Twitter.com. The number of users accessing X from around the world decreased by 10% in August compared to the previous year. Although Twitter says 15 to 30 million new users have logged into the platform per month since 2011, X only reached 10 million users between August and September, according to the latest data.
Decline in the number of active users: Far from the target!
X also performs poorly when it comes to retaining users. While the number of daily active users was 253 million in July, it dropped to 249 million in September. During the same time period, the number of monthly active users dropped from 398 million to 393 million. These numbers are much lower than Musk’s target. Musk was aiming to reach 1 billion monthly users by 2024.
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