Twitter, where Elon Musk repeated his $ 44 billion offer to buy, came up with striking news today. An internal research document obtained by Reuters revealed that Twitter had lost its most valuable users.
The document prepared by the Twitter team admitted that the group of “heavy Tweeters”, who shared 90% of the Tweets on the platform, who entered the platform 6-7 days a week, who were responsible for half of the company’s global earnings, lost at high speed. According to the document, this loss began to be felt after the beginning of the pandemic.
Losing its most valuable users wasn’t the only problem, either:
Moreover, in addition to losing its most valuable users, Twitter also reported that interest in many topics on the platform decreased. It was observed that interest in news, entertainment and sports decreased. The Twitter team has made it clear that the interest in esports and internet personalities has also dropped and they are very surprised by this.
The topics that lost their popularity with the decreasing interest on Twitter were replaced by crypto money and ‘NSFW’ type content including nudity and pornography. The shift in interest in the topics involved English-speaking Twitter users, not all Twitter users.
While the date of the document in question has not been specified by Reuters, it is not yet clear whether the document will affect the Twitter purchase. Twitter also did not comment on the document.
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