For the past few years, businesses have been changing the way they work to adapt to pandemic conditions and ever-evolving consumer behavior, and much of that change has occurred on Twitter. Twitter has released its first Birdseye Report, featuring surprising data and expert analysis on industries as diverse as technology, finance, sports, food, and more.
Based on global Twitter conversations, the report by Twitter Official Partners highlights the most important consumer trends and aims to help brands identify opportunities for the year ahead. These reports identify trends, opportunities, and recommendations to ensure your brand appeals to consumers and fits into the general conversation about what might come next.
Twitter, in partnership with Sprinklr, published the Birdseye report, which contains striking findings on technology
- Digital Ethics, Cyber Individuality and Metaverse dominated the technology
conversation on Twitter in 2021 and 2022
is among the important trends to watch in. - Digital Ethics: Talks about digital ethics grew 32% in 2021 based on topics like sustainability and AI trend
- Web3: Talks about Web3 increased 1.869% in 2021 . NFTs (8.8% growth) and cryptocurrencies (534% growth) are among the driving forces of the conversation
. - Metaverse: There was 19.425% growth in metaverse-related Twitter chats in 2021 compared to the same period of the previous year
. Topics that empower conversations
include virtual real estate (483% growth) and immersive technology (62% growth).
Rewriting the rules of digital citizenship
Powerful technology was once only available to the largest businesses. Now that technology and that power are in the hands of consumers. Barriers to connection, creation and community have been lifted and brands are no longer gatekeepers but collaborators. By 2022 and beyond, every company will become a technology company, and every customer will become the author of their own unique digital life.
In this new paradigm, people are rewriting the rules of Digital citizenship, blurring the lines between the virtual and the tangible, and reimagining a more curated, inclusive and personalized culture. They look to tech and tech brands to facilitate, accelerate and engage as partners as they invent a new and better world.
To meet these expectations, tech brands need to leverage customer responsiveness across numerous channels and deliver a seamless, unified experience in real time or risk falling behind more agile competitors.
The following concepts, events or keywords drive technology conversations on Twitter
- Conversations about sustainability in technology +51%
- Conversations about data transparency and consent + 39%
- Talks about carbon neutrality in technology +192%
- Talks about prejudice and ethics +25%
Who you are and how you work, your product or as important as your service. Technology brands need to share a different perspective, take a clear stance on important issues, and act with transparency. Because your customers see you as a partner, they want to get to know you and talk to you directly through the channels they use and trust the most.
As retail customers orchestrate unique digital ecosystems, the experiences that previously connected them are increasingly fragmented. Connective brands synthesize these fragmented perspectives across platforms and communities to improve a seamless experience, both personal and collective. To get there, AI should be a core part of your brand identity; so you can source a myriad of data, gain shared insights, and take action to unify.
Tech puts new modes of creativity and the ability to create impact directly into the hands of creators and those who make a difference. But there’s still a gap between that power and true scale, platforms to amplify important voices, and digital security. Show your customers that you understand their goals and dreams by providing them with the tools to achieve them.
So what do you think about this issue? How did you find the Birdseye report prepared by Twitter? You can share your views with us in the comments section or on the SDN Forum.
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