Twitter has announced that it will pay some users who place ads in comments. Elon Musk announced the news via a tweet. He said the payment would be made in a few weeks. The money allocated for the first payment group was announced as five million dollars. Musk also dropped a note under the tweet and said the users that this payment will be made. Which users will benefit from this payment?
Only approved creators will get paid!
Users who will receive their share of the five million dollar payment will consist of only verified users, as seen in Musk’s tweet. This new feature is believed to help creators monetize their content and increase engagement on Twitter.
In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.
Note, the creator must be verified and only ads served to verified users count.
— Elon Musk (@elonmusk) June 9, 2023
This payment feature that Twitter will make to content producers includes placing ads in comments made on tweets of approved content producers. So when a user comments on such a creator’s post, that comment may contain an ad. The approved creator who is the tweeter will be able to receive a portion of the revenue from this ad.
Currently, this feature only covers approved creators in the US, but it is expected to expand to all countries in the future. This new feature is expected to have a double advantage for creators and advertisers.
What problems might the feature cause?
While the feature has benefits for creators, such as monetizing content on Twitter, and reaching more audiences for advertisers, there are potential downsides as well. Some creators may promote excessive advertising, thereby restricting other users from interacting with posts. Or, users may find these ads too much and do not want to interact with the post, thus reducing organic engagement.
How to become an approved content creator?
To become a certified creator, it is necessary to apply for Twitter’s Amplify Publisher Program. This program is designed for publishers, publishers and other media brands to monetize their content on Twitter. Here are the requirements that content creators must meet in order to participate in the program:
- The creator must be 18 years of age or older.
- The Twitter account must be in good standing.
- The Twitter account must be among the verified accounts.
- Must be an active twitter video publisher.
Currently, only publishers working with Twitter Partner Managers can apply for the Amplify Program. Twitter also stated that it has the right not to display ads on content it deems unsuitable for advertisers.
So what do you think about this news? Feel free to share your thoughts in the comments section.
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