After buying Twitter, Elon Musk, who followed a different policy especially on censorship issues, caused the advertisers to take a step back. The bill is increasing day by day.Twitter ad revenue drops
According to the researches, in the 5-week period from the beginning of April to the middle of May, there was a decrease of around 59 percent in advertising revenues compared to the same period last year. The decrease in advertisements, which is an important income item, also affects the general tables.
Prior to its withdrawal from the stock market, Twitter’s annual revenue was around $5 billion. Elon Musk’s estimate for 2023 is around $3 billion. Twitter’s net worth also fell from $44 billion to $20 billion.
Elon Musk touched on this issue last week and stated that some companies wanted to drive Twitter into bankruptcy. Platforms such as Apple, Amazon and Disney have reduced their advertising expenditures compared to last year.
It is a matter of curiosity how Elon Musk will find a solution to this issue. Changes such as the ability for paying people to share videos for up to 2 hours, an increase in adult content and an increase in substance abuse content caused a great escape. It is stated that Twitter Blue subscriptions do not bring as much income as expected.
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