The Twitch platform, which experienced an intense watching process during the pandemic period, started to return to its old days with the normalization. Along with this, the need to optimize their revenues arose.
How will Twitch revenue share be?
Currently, the income earned by the standard user on the Twitch platform is shared 50/50. Publishers with premium contracts get 70 percent of the revenue. Now there will be only one standard.
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As of June 2023, all publishers, Premium or not, are included in the 50/50 revenue split. Only publishers who renewed their Premium contract before this date will be exempted. New Premium publishers and those who have to renew their contracts after this date will continue with the new share.
Twitch states that new rates will still cut 30 percent up to the first $ 100,000 in subscription income. After $100,000, the 50/50 rule will apply. In other words, the publisher was given the opportunity to earn high income for a while.